The New York Times has an interesting article on blogs and the job market:

Five years ago, few people had heard of blogs — online journals that are commonly used to chronicle the lives and opinions of their authors. Now, more than two million Americans are blogging, according to a study by the Pew Internet and American Life Project — and blogging is spreading in the job market, said hiring managers and experts who study blogging.

The Times notes the connection between Google, job search, and blogging:

A driving factor behind job market blogging is the search engine Google, said Elizabeth Lawley, associate professor of information technology at the Rochester Institute of Technology. "If you are thinking of interviewing someone, it's almost standard now to Google them online and see what you find," Ms. Lawley said. "If that person has a blog, it's usually the first thing that comes up."