CorporateBloggingBlog linked to this great article by A Fine Kettle of Fish on the 10 top reasons for advertising, marketing and PR pros to blog.

Most advertising, marketing and public relations professionals know a blog when they see one, but when it comes to actually using this relatively new, self-publishing platform, there are still many skeptics and naysayers among us. This time next year, however, those people will likely have come to their senses. In 2005, I dare say you would have to be either misinformed or just plain obstinate to not at least consider adding a blog to your business plan. Here are ten reasons why:

Part 1

  1. Blogs are Interactive
  2. Blogs are Humanizing
  3. Blogs are Inexpensive

Part 2

  1. Blogs are Immediate
  2. Blogs are Infectious
  3. Blogs are Empowering

Part 3

  1. Blogs are Enjoyable
  2. Blogs are Authoritative
  3. Blogs are Valuable
  4. Blogs are Popular